Case Study: Playbrand

Playbrand is a consulting firm and marketing agency specializing in brand positioning in digital environments. The company enables brands and organisations to understand the rules of the game in the digital environment, helping them to integrate them into their business culture and to design objectives, actions and projects with digital DNA that will enable them to reach the consumer. They implement advertising campaigns in searchengines and social networks, permanently optimizing their clients’ investment to maximize the return on investment and thus improve their clients’ profitability.

Playbrand’s strategy consists of a significant investment in the search for qualified and specialized personnel, being a key part of marketing, which means a high cost for the company and requires having a good cash flow situation. The company is in a phase of important growth but its high investment in qualified personnel together with the fact that its clients pay them in an average of 45 days has meant that the company has had to endure cash flow strains at certain times.

  • The fact that their clients pay them in an average of 45 days has meant that the company has had to put up with cash flow strains.
  • Playbrand had in the past opted for banking alternatives in order to solve its working capital financing needs.
  • NoviCap is currently financing most of its clients’ invoices in a fast and efficient way, whether they are private clients or public administration clients.

In the past, Playbrand had opted for banking alternatives in order to solve its working capital financing needs. Their experience with banking is that it did not solve their needs for agility and speed in advance, which led them to seek alternatives.

They found NoviCap through social networks and the chemistry between both sides was very good from the start since NoviCap offered them everything that the bank did not: agility, personalized attention, and flexibility. Thanks to NoviCap, Playbrand was able to anticipate the collection of their outstanding invoices, thus solving the cash flow strains they were experiencing.

NoviCap is currently financing most of its clients’ invoices quickly and efficiently, whether they are private clients or government clients. By working with NoviCap, Playbrand can upload an invoice to the platform and receive the amount in their current account in just 24 hours.

Over the past two years, Playbrand has experienced significant growth. They now have 17 employees and are close to their goal as a company since it is not a scalable business. According to the person responsible for Playbrand’s financial department,

With Novicap we have found a technological partner that allows us to quickly and easily manage our cashflow within a digital platform.

Even though they are close to their goal, they will continue working with NoviCap because once one has used this service, it is more convenient to try to pass on the cost of financing and thus forget about the management of the collection of the invoices, which makes for a very convenient mechanism for the company.

You can learn more about Playbrand at playbrand.info.

Read other case studies about the companies that have financed their invoices and improved their cash flow with NoviCap

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